Carolyn is an Audience Engagement Producer at Southern California News Group, the leading publisher of local news in Southern California. She oversees the social media platforms for all 11 newspapers including the OC Register, LA Daily News and the Press-Enterprise.

In Decemeber 2023, she launched the SoCal Local, an entertainment focused social video initiative breaking down articles and creating original content around the publications local coverage and national stories. Her videos have led to millions of views across TikTok, Instagram and YouTube, bringing both traffic to the site and increasing the newspapers brand recognition with local readers as a trusted source.

Since redesigning the look and strategy of the OC Register’s Instagram account, follower growth has increased by over 30% as well as traffic being brought to the website from Instagram Stories and grid post tripling.

In addition to managing the various social media accounts, she also writes articles with an online focus ranging from breaking news to pop culture moments subscribers can’t get enough of. Examples include LA’s “hurriquake,” Taylor Swift’s Eras Tour and Rihanna announcing her pregnancy during the Super Bowl halftime show.

She also regularly trains the reporters and editors at Southern California News Group on the latest in social media. These include yearly rundowns of what to know about the major platforms, one-on-one calls with journalists on how they can utilize social media with their reporting and company wide trainings when a new platform emerges like Threads.