Social Media & Audience Engagement
As an Audience Engagement Journalist, Carolyn recognizes the unique role social media plays in the journalism field. Because of this, she focuses on understanding the best ways to communicate information with an audience using various social media platforms including Instagram, Threads, Facebook, Bluesky and TikTok.
Below are examples of Carolyn's clips she published at the L.A. Times, the OC Registers, LA Daily News, the Press-Enterprise and other Southern California News Group publications as well as links to social media accounts she manages.
TIKTOK
Carolyn launched the SoCal Local TikTok for Southern California News Group to a space on social media for the 11 publications entertainment news. Since then she has branched out the page to be on Instagram and YouTube and share article recaps of local news and national stories as well as original short form videos. In 2025 the account was recognized for Social Media Innovation by the California Journalism Awards.
Upon becoming an audience engagement producer at Southern California News Group, Carolyn redesigned the Orange County Register’s Instagram presence. She also launched the Inland Empire Report, an account that shares the recent work from SCNG’s four Inland Newspapers as well as relaunching the Daily Breeze on Instagram.
From lists to threads to scheduling posts, Carolyn knows the ins and outs of the ever changing X, formerly Twitter.
